Out-of-home advertising now comprises $2.1 billion in business per year,
nearly half the $4.4 billion spent on the total category of outdoor advertising.

Customers use the restroom an average of 3.2 times
Audits &Surveys Worldwide

98% reacted positively or neutral to seeing ads in restroom facilities.
BARBOUR &MONROE SURVEY

92% were able to name specific advertisers without prompting.
BARBOUR &MONROE SURVEY

84% recalled seeing specific advertisements in the restrooms.
BARBOUR &MONROE SURVEY

78 percent, recalled one or more of the restroom ads, according to
Audits &Surveys Worldwide

•75 percent reported that they viewed restroom advertising as "A Good Idea."

Recall rate is 62 percent.
Market Intelligence, Crystal Lake, Illinois

43 percent reported finding it "very good".

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